Marketing for Geeks

Thursday, July 14, 2005 10:30:08 PM (GMT Daylight Time, UTC+01:00)

"Geeks understand market competition about as well as men understand women."

Eric Sink has a very interesting post comparing competition in the software industry to games.

This seems to be a common topic lately. Just last night, Jim "I'm getting a blog soon, honest" Duffy was recommending the book "The E-Myth Revisited: Why Most Small Businesses Don't Work and What To Do About It" by Michael E. Gerber. I haven't taken a look at it yet, but I guess it's main take away is that just becuase you understand the technical work behind a business doesn't imply that the person understands that kind of business.

I think that in many ways, more so than ever, you need to either be jack of many trades, or have the right people in place to bring the required skills to table. I've had many conversations recently about the gaps that seem to be growing with developers understanding systems, and systems people not understanding networks, and nobody really understanding the business model behind it all that makes it possible.

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