Now that nearly every portable computing device is being made with some for of wireless connectivity device inside we see more and more locations offering their services as an access point. Some companies like T-Mobile are partnering with destinations like Starbucks and Borders. I personally still have a tough time accepting their rate plans, but they're getting closer.
And then there are the locations that offer free network access to their customers. I've been amazed at how my destinations of choice have changed because of free wireless access availability. Now don't get me wrong, it's not that I wouldn't be willing to pay for some level of service at an appropriate price point. After all, I definitely spend more going to site that has network access. I often end up having that extra cup of coffee or eventually give into the fresh baking just added to the display I'm sure it helps them increase their sales at the end of the day and I go away happier with a better perceived value for my money. More customers and increased sales per customer, how can you go wrong?
My current locations of choice include:
Bear Rock Cafe
and I hope to check out the Jump' N Java Cafe' and the Gateway Cafe in the near future.